General News


Posted on Jul 13, 2016

Jonathan Morello, CEO and founder of BSC, Inc., manufacturers and importers of professional hair care products, tools and treatments, has announced recent partnerships that will increase visibility and access to their Anti-Breakage System.

BSC, Inc. is partnering with

Backstage Commerce INC, leading providers of state-of-the-art, professional hair beauty products announces Langton Communications Inc. as Canadian Agency of Record

Posted on Jul 13, 2016

TORONTO, CANADA (May, 2015) – Backstage Commerce is pleased to announce Langton Communications Inc. as its new public relations firm to assist in bringing awareness to its leading and highly respected range of professional hair beauty products.

“We are very excited to partner with Langton Communications,” announced Jonathan Morello , CEO, President and Founder of Backstage Commerce. “Aligning ourselves with one of Toronto’s top beauty firms as we grow is key – and we are positive they will effectively communicate the quality, effectiveness and innovation of our state-of-the-art products.”

In this new partnership, Langton Communications will provide Backstage Commerce INC. (BSC) with ongoing consulting in all areas of communications including strategic planning, ambassador programming, product launches, event planning, public relations, and sponsorship-related activities. They will proudly serve as the primary Canadian media contact for Backstage Commerce.

BSC is proud to be a top Canadian-based importer and manufacturer of professional hair beauty products, operating in global markets. Always striving to be first to market with distinctive, innovative solutions, the team works to source the most cutting-edge options from ahead-of-the-curve suppliers. BSC collectively boasts over 65 years of experience in the professional beauty industry and reaches out to over a million stylists in North America alone through a network of established distributers. This insider perspective gives them an appreciation of the creativity and artistry of the stylist and consumer allowing BSC to better serve their needs.

The ambition to grow and the flexibility to adapt to an ever-changing market is what enticed Jonathan Morello to create the award-winning business that both manufactures and imports professional hair-care beauty products, coveted styling tools, products and reparative treatments. The company is proud to create solutions that are truly innovative and on the forefront of change – including the Bondex Anti-Breakage-System (A.B.S) that is quickly becoming a must-have in the world of chemical treatments everywhere – posing the question, #DoesYourHairHaveABS?

Backstage Commerce products are available exclusively through select distributors nationwide. For further information please visit:

Jonathan Morello Interview on Business Elite Canada

Posted on Jul 13, 2016

You can read rest of the interview by clicking here


Posted on Jul 13, 2016

Jonathan Morello, the CEO, President and Founder of BSC, Inc. has been invited to be a part of the Co-op Speaker Series.

BSC, Inc. will be headlining this event titled SPEAKER SERIES: CO-OP CAREERS IN MARKETING AND BUSINESS and it also features companies such as, Eat It Up Media and more

Event Details
When: Sep 10, 2014, 05:30PM to 07:00PM
Where:GM 450

The event will feature a 60 minute panel discussion followed by a 30 minute Q&A where the topics of how start-up companies got to where they are today, their day-to-day work challenges, and job trends and job search will be discussed.

Meet Canada’s Fastest-Growing Manufacturers – 90 thriving companies that demonstrate what it takes to succeed in a troubled sectorThe Top 10:

Posted on Jul 13, 2016

PROFIT staff

Backstage Commerce Inc. Ranks No. 24 on the 2014 PROFIT 500 – PROFIT magazine unveils 26th annual list of Canada’s Fastest-Growing Companies

Posted on Jul 13, 2016

Montreal (June 12, 2014) Canadian Business and PROFIT today ranked Backstage Commerce Inc. No. 24 on the 26th annual PROFIT 500, the definitive ranking of Canada’s Fastest-Growing Companies. Published in the July issue of Canadian Business and online at, the PROFIT 500 ranks Canadian businesses by their revenue growth over five years.

Backstage Commerce Inc., importer and manufacturer of professional beauty products, made the 2014PROFIT 500 list with five-year revenue growth of 2,400%

“The members of the PROFIT 500 are the elite of the country’s entrepreneurial community,” says James Cowan, Editor-in-Chief of Canadian Business and PROFIT. “Their stories are lessons in business strategy, innovation, management excellence and sheer tenacity.”

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About PROFIT and PROFIT: Your Guide to Business Success is Canada’s preeminent media brand dedicated to the management issues and opportunities facing small and mid-sized businesses. For 32 years, Canadian entrepreneurs across a vast array of economic sectors have remained loyal to PROFIT because it’s a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. Visit PROFIT online at

About Canadian Business Founded in 1928, Canadian Business is the longest-serving, best-selling and most-trusted business publication in the country. With a readership of more than 800,000, it is the country’s premier media brand for executives and senior business leaders. It fuels the success of Canada’s business elite with a focus on the things that matter most: leadership, innovation, business strategy and management tactics. We provide concrete examples of business achievement, thought-provoking analysis and compelling storytelling, all in an elegant package with bold graphics and great photography. Canadian Business – what leadership looks like.

Backstage Commerce Inc. is a Canadian based importer and manufacturer of professional hair beauty products, operating in global markets. Always striving to be first to market with differentiating innovative solutions, BSC sources the most cutting edge answers from suppliers ahead of the curve. Reaching out to over a million stylists in North America alone through a network of established distributers, BSC’s team boasts collectively over 65 years of experience in the professional beauty industry, thus appreciating the creativity and artistry of their end user, the stylist, to better serve them and their needs.

Media Contact
Marie Nakhleh
[email protected]

FHI Heat partners with BSC, Inc. as their exclusive master importer for the Canadian market

Posted on Jul 13, 2016

BSC Inc have entered into a partnership with FHI Heat which will enable BSC Inc to be the exclusive master importer for the Canadian PROFESSIONAL market.

Started in 2003, FHI heat is a styling appliance company driven by excellence and dedicated to providing the best, most innovative products and solutions for the Canadian professional market.

FHI Heat is known for having the best hair tools and is celebrity adored & celebrity hairdresser approved, while BSC Inc are one of Canada’s biggest importer and manufacturer of hair care products with a network of distributors and a collective 65 years of experience in the professional beauty industry.

This partnership will combine the strengths of both the FHI Heat and BSC Inc. We are confident it will be a huge success, resulting in a win-win situation for both.

Our own Jonathan Morello, has been nominated for Quebec Young Entrepreneur: Growing Business (more than 3 years)

Posted on Jul 13, 2016

We are proud to announce that our CEO Jonathan Morello has been nominated for the 37th edition of Concours Provincial ARISTA launched by JCCM under the Quebec Young Entrepreneur: Growing Business (more than 3 years) category.

The award is presented by the BMO Financial Group which aims to recognize the talents and accomplishments of Quebec’s up and coming business leaders.

The Concours Provincial ARISTA is an unique professional opportunity, providing Quebec’s business leaders aged 18 to 40 with a fantastic springboard future success.

All of us at BSC, Inc. would like to wish Jonathan all the best and hope he wins the award!

Jonathan Morello’s interview in Modern Salon magazine

Posted on Jul 13, 2016

Jonathan Morello: Today’s Notable Young Entrepreneur

Posted on Jul 13, 2016

Today’s Notable Young Entrepreneur is Backstage Commerce Founder Jonathan Morello, whose hair beauty product import/manufacture company provides an out-of-the-box perspective within the industry. What was the inspiration for his career route? Find out in today’s profile…

Elevator Pitch: Describe your business in a nutshell.

BSC, inc. is an importer and manufacturer of professional hair beauty products.

Why did you start your business, what was the inspiration?

I ventured out to start a new business within the same industry I was employed in, leaving my secured salary to do so. An opportunity arose to channel my entrepreneurial spirit, challenge the very inefficiencies I voiced many times while working as an “employee,” but had not much authority to change strategy so significantly; on the pretense that our industry embraces innovation of disruptive models giving room for smaller size companies in the same space to grow and compete with the very largest leading the space. Furthermore, the professional hair beauty industry is very relationship, sometimes politically, driven as opposed to objective in its position. I was fortunate to have friends on the buying side and selling side to get this company off its feet. It was clear for me that I had to pursue my vision.

What is the best part of what you do on a day-to-day basis? The most challenging part?

1. The opportunity to create a product from concept to production. Every step of the way, the closer you are to reaching the retail shelves, the more excitement fills the whole office. This is what makes it all worthwhile.
2. At this point in time, roughly 3.5 years from inception, time management between family and friends and work. The sacrifices owner/operators make on a daily basis are nothing to living those very circumstances on a continuous basis; the longevity is the true test of time.

Where do you see your business going in 5 years?

Our strategy to grow our business was and continues to be to challenge and disrupt our industry, approaching issues with an out-of-the-box perspective. We are experiencing an over increasing demand for professional-grade hair beauty products by the everyday consumer. It is in our interest to open up our account receivables to other various layers of revenue such as retail, mass retail, TV sales, and online to consumers. It is clear for our industry that “home grooming” is on a hike.
What does success look like to you?

Success involves the harmony of many facets beyond financial independence. It involves emotional, family, and health/wellness success. Big deal if you have a lot of money and every other part of your life is depressed. Success is well balanced!

What is the most memorable milestone in your career?

Getting into the largest big box outfits within the hair beauty industry – ULTA, accounting for roughly 2% of the whole hair beauty industry with over $2B in annual sales. Then, roughly a few months later, getting in the doors with another giant outfit called Regis Corp also with reported sales in the $2B range. To conduct business with the leaders of the industry and meet their standards as a supplier brought us confidence that we can stand to deal with all the rest.

Do you have any advice for other young professionals?

The onus is on you whether you are owning/operating a company or working for a company starting your career. Everyone will have their unique circumstance they will need to overcome. Realize where you are now and where you need to do, set goals and make progress. Nothing is done overnight; however, you will arrive to your destination at some point.

Do you support any charities? If so, which one(s) and why is that important to you?

Actually in late 2014 we are scheduled to launch Dove Society, which is a charity community to help through small tokens of support; the belief that one form of compassion/generosity will lift that individual and enable them to progress with their day lifting others. This charity involves no collection of monies, but rather the members to contribute personally in good deeds.

What is Notable to you?

Having the courage to honour the decisions you made, working towards your goals no matter what stand in your way.

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How do you keep active, energetic, and vibrant?

I enjoy martial arts; aiki jujitsu and working out at the gym. I also love keeping tabs on great jokes I overheard at the comedy show to share with others, socialize and make others laugh!